In Victoria's Station, London, we created a digital poster takeover based off of the simple insight: ask fun questions, and people will want to ask one of their own. Quirky, fun, and thought-provoking, these animated queries reminded Londoners that Jeeves has the answers they're looking for, as traffic to the site increased by 27% in the following month.
As an added twist, commuters on the station's massive escalators were treated to some directional reading with up or down related questions depending on which way they were going.