Aspiring to create content with an elevated tone, the Waldorf Astoria tasked us to leverage their partnership with model and actress Olga Kurylenko for a nontraditional campaign.
Commisioning a fiction writer, we asked for an original piece to be written during a three-day stay at the Waldorf Chicago. With both Olga and the hotel itself serving as inspiration, the story was used to create an interactive reading experience that let viewers explore the hotel through story, image, sound, and movement.
The site served as the centerpiece for a campaign that included multiple digital channels, print, and outdoor.